David J. Witchell Scoreboard

Meevo warehouse · window: full staged history · generated 2026-07-16 15:31 · updates when the pipeline runs (daily cron at production)
$617,803Service revenue
5,326Service tickets
57.3%Rebook at checkout
56.4%Guests who return
26 daysAvg return interval

Revenue by location

service vs retail, the scoreboard header

ServiceRetail
Solo location294,633New Jersey149,730Massachusetts119,983New York92,695
Data table
LocationServiceRetailTicketsGuests
Solo location$255,394$294,6331,768267
New Jersey$149,730$26,6541,520461
Massachusetts$119,983$24,1651,174537
New York$92,695$22,544864250

Top earners — service revenue

who drives the book (comp + capacity)

Ruth Gonzalez$91,163Andrew Clarke$65,563Chelsea Galaida$50,740Kristin Lewis$45,461Tanya Reece$38,952Shelly Steimann$23,349Tina Gains$21,465Dan Stub$19,402Kimberly Jones$19,399Samantha Johnson$18,622
Data table
EmployeeService revenue
Ruth Gonzalez$91,163
Andrew Clarke$65,563
Chelsea Galaida$50,740
Kristin Lewis$45,461
Tanya Reece$38,952
Shelly Steimann$23,349
Tina Gains$21,465
Dan Stub$19,402
Kimberly Jones$19,399
Samantha Johnson$18,622

Service mix — top 10 by revenue

what actually sells; names joined from the API

Microdermabrasion Facial$37,204Classic Facial$33,740Morpheus8_Bra Fat/Flank $26,400Women's Haircut$26,08050 Minute Swedish Massag$24,3904C3AAC17…$19,124Full Highlight Color$16,553FED5D6DB…$15,344Glaze$15,2726A194955…$14,248
Data table
ServiceRevenueSold
Microdermabrasion Facial$37,204314
Classic Facial$33,740401
Morpheus8_Bra Fat/Flank Fat$26,4006
Women's Haircut$26,080449
50 Minute Swedish Massage$24,390354
4C3AAC17…$19,124103
Full Highlight Color$16,553153
FED5D6DB…$15,344155
Glaze$15,272285
6A194955…$14,24826

Rebooking at checkout

the retention lever: tickets leaving with the next visit booked

Solo location54.0%New Jersey57.8%Massachusetts59.6%New York60.4%
Data table
LocationTicketsWith rebook
Solo location1,768954
New Jersey1,520878
Massachusetts1,174700
New York864522

Appointment outcomes

cancellation drag on the past book

None9,934 · 43.3%CheckedOut6,354 · 27.7%Cancelled5,515 · 24.1%Removed964 · 4.2%Replaced154 · 0.7%
Data table
OutcomeServices
None9,934
CheckedOut6,354
Cancelled5,515
Removed964
Replaced154

How bookings arrive

online vs front desk share (the OLB scoreboard)

FrontDesk16,939 · 73.6%StandingDefinition4,751 · 20.6%WaitList1,042 · 4.5%Online184 · 0.8%WalkinKiosk66 · 0.3%WaitListManual19 · 0.1%BookingAgent14 · 0.1%
Data table
MethodServices
FrontDesk16,939
StandingDefinition4,751
WaitList1,042
Online184
WalkinKiosk66
WaitListManual19
BookingAgent14

Peak demand — checked-out services

staffing to demand, by daypart

MorningMiddayEvening
Mon576Tue697Wed640Thu703Fri582Sat12Sun14
Data table
DayMorningMiddayEvening
Mon57257621
Tue56369739
Wed64060135
Thu63370354
Fri58256633
Sat8120
Sun1450

Capacity vs demand — last 90 days

booked vs scheduled hours (staged schedules inflate the denominator in sandbox)

Solo location0.2%New Jersey0.2%Massachusetts0.0%
Data table
LocationBooked hrsScheduled hrsUtilization %
Solo location740750.2
New Jersey630720.2
Massachusetts154930.0